• Vision 2020 Matched Funding Initiative closes 27th September

    Find out more. Call 0800 619 1230 or contact us to secure your funding now

    17 Days
    7 Hours
    55 Minutes
    5 Seconds

    Key Account Management

    * Currently available to charter your own date, or deliver in house *

    Discover methods and techniques to organise your business development and customer relationship management resources most effectively.

    Cost per day in-house

    £2,695 + VAT


    1 Day

    Your privacy

    50% funding available for management training courses
    call 0800 619 1230 or contact usReserve your Place

    Course Name

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    What happens next?

    We’ll process your reservation and call you as soon as possible (the same day or next working day, if you submitted the form out of business hours) to finalise your requirements and confirm payment details. Please note that your booking is not confirmed until we speak to you.

    Your privacy

    Who is it for?

    The key account management training course is beneficial to those professionals who are responsible for managing client relationships that have the most impact on an organisation achieving its business objectives – typically clients that are of high commercial value or strategic importance.

    The course helps to ensure customer strategy is aligned to long-term business goals and is suitable for executives and managers in sales, business development and account management.

    KAM training is also of value for managers and business directors considering implementing a key account management strategy across their organisation with the aim of achieving competitive advantage in their market place.

    What does it cover?

    The course will look at how key accounts can be identified and developed through proven techniques that can be adopted across any organisation. It explores how ‘growth potential’ can be maximised and how this can lead to competitive advantage in saturated markets. Importantly, the key account management training course aims to gain insight beyond a client’s immediate value chain in order to identify future opportunities which can turn a standard customer relationship into one at ‘strategic business partner’ level.

    The course also looks at the psychology behind why customers buy, so that delegates can select tactics that bring a return on investment and enhance customer relationships over the lifetime of a contract.

    What will delegates be able to do differently?

    • Focus their own resource and efficiencies on pipeline growth
    • Establish the products and services that drive success and are of greater strategic importance to the client
    • Identify customers that fit your business model and secure greater share of their wallet
    • Work with the target organisation as a whole to build better networks to maximise opportunities
    • Understand buying motivation and generating customer loyalty
    • Problem solving through differentiation techniques that do not erode profit margin

    Impellus’ trainers encourage delegates to interact with one another

    Key Account Management training overview

    • Defining key account customers
    • Identifying and researching customer needs
    • Exploring the five types of customer relationship
    • Selecting your ideal role as the supplier
    • Psychology of buying
    • Mitigating buyer remorse throughout the organisation
    • Building collaborative networks
    • Increasing value through insight

    Joining this management course

    Joining this course is easy: just call us on 0800 619 1230 now or complete the form above.

    Please note that any funding that’s available for this training course can be organised easily over the phone and we’ll always check an online order for funding eligibility before processing.

    All our venues provide excellent refreshments, a high quality hot and cold restaurant buffet lunch and a comfortable learning environment.

    All venues except London have free parking and all are close to major routes so they’re easy to get to.

    Locations and Dates

    Multi-Day Packages and Enterprise Development Programmes

    Choosing the right package gives you access to improved pricing as well as the facilities that ensure you deliver a programme which positively nails the operational and financial goals you set.

    Days are added to your online account and then drawn down as used. They never otherwise expire (subject to normal usage).

    The Enterprise Development Programmes provide many tailoring options to further accelerate performance. Prices below exclude VAT.

      Package Discount Effective Price per day / Price after funding Business Centre access Account management Launch support PR options Improved cancellation terms Spread payment options In house options Charter open course dates Academy Qualification support Daily management service Price / Price after funding
    5 Days
    Buy 4 delegate days*
    and get 1 free
    20% £519.20 / £259.60** Yes Remote Tel/Email £2,596.00 / £1,298.00**
    20 Days
    Buy 15 delegate days*
    and get 5 free
    25% £486.75 / £243.38** Yes Remote Yes (one extra day charged) Tel/Email £9,735.00 / £4,867.50**
    50 Days
    Buy 35 delegate days*
    and get 15 free
    30% £454.30 / £227.15** Yes Remote 15% Yes Tel/Email £22,715.00 / £11,357.50**
    Enterprise Development Programme 100
    Buy 65 delegate days*
    and get 35 free
    35% £421.85 / £210.93** Branded Remote & on site Yes Yes Optional (charge of 3 days pa) 15% discount Yes Yes. £2,695 +VAT Tel / Email / 1 x site visit if required £42,185.00 / £21,092.50**
    Enterprise Development Programme 200
    Buy 120 delegate days*
    and get 80 free
    40% £389.40 / £194.70** Branded Remote & on site Yes Yes Optional (charge of 3 days pa) Convert days (min 12) or 15% discount Yes Yes Tel / Email / 2 x site visits if required Yes £77,880.00 / £38,940.00**
    Enterprise Development Programme 500
    Buy 275 delegate days*
    and get 225 free
    45% £367.77 / £183.88** Branded Remote & on site Yes Yes Optional (charge of 3 days pa) Convert days (min 12) or 15% discount Yes Yes Tel / Email / 5 x site visits if required Yes £178,475.00 / £118,475.00**

    * One delegate day is one day’s training on any course or part thereof for one delegate, or one ILM Level 2 Pack per delegate.
    Two delegate days could be one person on a two-day training course or two separate one-day courses, two people taking a one-day course either together or separately, or one ILM Level 3 or 5 Pack per delegate.

    ** Contribution required at 50% under Vision 2020 initiative. Total of £60k matched funding available to UK employers delivering leadership and management training using approved open training courses – please call for terms. Available till June 2020.

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    Want to find out more?

    Call 0800 619 1230 to discuss your requirements, or request a callback below

    Available during office hours only, Monday to Friday 9am to 5pm GMT. We’ll call you as soon as we can.

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